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Marketing Technology
Marketing Technology
If you’re like most companies, more of your marketing budget is spent on marketing technology than anything else — even people. But are you able to demonstrate marketing’s impact on pipeline?
At Right Source, we take a business-first approach to ensure that your technology investment pays off. Our MarTech specialists work with your team to evaluate, select, implement, and optimize MarTech platforms so you can drive real, demonstrable business results. We have the training and expertise to tackle the B2B world’s most complex MarTech challenges.
Marketing Technology Services
From selection and implementation to continuous optimization and support, our team of MarTech experts helps companies fully utilize their technology stack and drive ROI. Our services include:
- Technology assessment and selection
- Migration
- Implementation
- Optimization and Support
- Integration of your marketing technology stack
- Interactive and experiential content
Want to learn more? Read “Tips for Getting Started With Your Marketing Technology Stack.”
Marketing Automation Platforms
We specialize in evaluation, selection, implementation, migration, optimization, and support for the following marketing automation platforms:
- Marketo
- Pardot
- HubSpot
- Eloqua
- Salesforce Marketing Cloud and more
Want to learn more? Get “The Answer is Yes, You Do Need Help Setting Up Marketing Automation” or the “Marketing Automation Inspection Checklist.”
Customer Relationship Management (CRM)
Improving alignment between sales and marketing requires a CRM that provides accurate information and data about customers to both groups. We work to help companies optimize and maintain Salesforce and other CRMs so they can drive leads and, more importantly, close deals.
Want to learn more? Read “5 Critical Marketing Technology Mistakes to Avoid.”
Interactive and Experiential Content
At Right Source, we help companies use technology to level-up their content game and stand out in the crowd. Design and development of interactive content like quizzes, assessments, infographics and eBooks helps clients facilitate active engagement with their audience and learn more about them. And implementation and optimization of Content Experience Platforms allows us to help clients personalize content to engage and nurture leads.
Want to learn more? Get the infographic “Why Marketers are Using Interactive Content.”
Web Analytics and Reporting
From Google Analytics to tapping into your automation, email, and social media analytics — proving results is imperative. We make sure you have the most accurate data about your marketing efforts so that you can prove ROI and make data-driven decisions.
Want to learn more? Read “7 Tips for Getting the Most Out of Marketing Reports.”
Data Health
Your database is probably full of bad data and it’s costing you money. We help clients with data cleansing and maintenance to improve targeting and save costs with marketing technology platforms.
Want to learn more? Read “5 Ways an Outsourced MarTech Expert Can Maximize Your Tech ROI.”