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Right Source | August 25, 2022In the News: Weathering Economic Uncertainty
From the recent economic downturn to a heightened battle against increased cybersecurity threats, healthcare organizations have been plagued with various challenges since the beginning of 2022 Simultaneously, the industry is seeing more change now than ever before. The COVID-19 pandemic spurred an era of transformation that doesn’t seem to be slowing anytime soon, and marketing […] read more
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Yvonne Lyons | August 17, 2022Know Your Audience: Shifting Priorities in Telehealth Content Marketing
After a whirlwind of telehealth uptake and activity during the pandemic, the industry has entered a new era: telehealth 3.0. Characterized by intense competition, a market shift from fragmentation to consolidation, and continued innovation, telehealth 3.0 means changing buyer needs and priorities — and therefore a revised approach from healthcare content marketers. In recent years, […] read more
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Yvonne Lyons | August 2, 2022Health Tech Marketing to Millennials: Revise Your Approach
The healthcare industry is transforming, and so are its decision-makers. By 2025, studies estimate that 44% of the global workforce will be made up of millennials, and 73% of them will be involved in B2B purchase decisions. In many industries including healthcare, they’re already filling senior executive positions, and are influencing major buying decisions. So […] read more
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Right Source | July 21, 2022In the News: Addressing Workforce Struggles
The COVID-19 pandemic spurred a new era of transformation and uncertainty in the healthcare industry, and it doesn’t seem to be slowing anytime soon. Healthcare organizations continue to face new challenges – ranging from ongoing labor shortages to a recent downturn in digital health funding – as we move into the second half of 2022. Now, […] read more
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Will Marshall | July 14, 2022How Buyer Personas Drive Success in Health Tech Marketing
In B2B content marketing, especially in health tech, buyer personas really matter. If you don’t know who you’re selling to, what problems you’re solving for them, or where they are in their buyer’s journey, all your hard work creating and distributing marketing content could be wasted. Your prospects are human beings, whose needs, preferences, and […] read more
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Yvonne Lyons | July 6, 20225 Telehealth Content Marketing Strategies That Work
Telehealth companies are on the cutting edge of care delivery innovation — but in a complex, evolving market, they’re up against some unique challenges. First, the good: Telehealth use skyrocketed in the early days of the COVID-19 pandemic, as healthcare organizations raced to accommodate patient needs without in-person visits. In April 2020, telehealth utilization was […] read more
