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About

Our Story

What is Right Source? We’re a strategic marketing firm that uses content, design, and technology to fuel business growth for our clients. And we’re exceptionally good at it.
An elite team of marketers, together we solve complex business and marketing problems. We know that people — not revenue, profits, or logos — are what set us apart. Because smart business people who are allowed to grow in a nurturing culture will succeed regardless of economic conditions, industry shifts, or changing trends.

“In certain corners of industry, CEOs and VPs of Sales are still whispering about the ineffectiveness of marketers. That’s because they’ve chosen to work with the wrong people — people who are willing to be sheep and follow someone else’s lead. That’s not who we are. Our team is made up of everyday leaders, all of whom want an opportunity to show the business world how marketing looks when it’s done right. On that, we will never compromise.”

— Mike Sweeney, Co-Founder and CEO

What does it mean to work at Right Source?

We’re a tight-knit, passionate team of modern marketers — serious about work, but also about having fun while we’re doing it. A discussion of the use of the Oxford comma is as important to us as one about the merits of marketing automation or what can truly be considered a condiment. We love a good happy hour, Nerf gun battle, and well-executed marketing plan. And we hire only the most exceptional people.

Telehealth 3.0 Know Your Audience

This is a CONTENT + IMAGE flex layout

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Nurse smiling and looking at elderly patient in hospital

This is a STANDARD CONTENT flex layout

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elderly woman communicating virtually with doctor from hospital bed

This is a CONTENT + IMAGE flex layout – with columns flipped

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Our Team

 

  • Mike Sweeney

    Mike Sweeney

    Chief Executive Officer

    As CEO and co-founder of Right Source, Mike develops, implements, and manages the company’s strategic plan. He tries to work New Jersey and Notre Dame into most conversations, and enhances the RSM culture with sports analogies.

  • Yvonne Lyons

    Yvonne Lyons

    SVP Strategy & Client Services

    Yvonne oversees content strategy & execution, as well as delivery of all services for our clients. She relishes a discussion about the merits of the Oxford comma, the benefits of yoga, or whether to pair Buffalo wings with blue cheese or ranch.

  • Bill Carey

    Bill Carey

    VP of Business Development

    As VP of Business Development, Bill sets the vision and direction for growth through both direct and indirect channels. In his spare time, you’ll find Bill following NY sports, hanging with the family, or trying to discover the next great wine.

  • Jayson Conway

    Jayson Conway

    Director, Digital Media and Strategy

    Jayson has a passion for diving into his clients’ goals, and developing practical paid media plans that yield profitable results. He also enjoys his ‘beach life’ in beautiful Wilmington, NC, which includes DIY projects, and coaching basketball.

  • Alecia Farley

    Alecia Farley

    Director of Operations

    Alecia’s been keeping things running smoothly at RSM since 2011. She’s responsible for internal processes, including finance and HR, but will jump in whenever needed. She also loves playing volleyball, preferably on the beach with her husband & dog.

  • Will Marshall

    Will Marshall

    Senior Content Strategist

    Will brings deep experience and creativity, with an ego-free collaborative nature. Great metrics make his heart race. Other passions include the waters of the Chesapeake, culinary experimentations, and adventures near and far with his wife & twin daughters.

  • Desiree Buitenbos

    Desiree Buitenbos

    Senior Content Strategist

    Desiree is passionate about actionable data and driving measurable results for her clients. Her other passion is travel. Desiree has swum with sharks in Australia, embraced her inner-Hemingway in Spain, and taken a rickety train through Eastern Africa.

  • Rosie Bartley

    Rosie Bartley

    Digital Marketing Specialist

    Rosie oversees organic social media and publishing activities for RSM and many of our clients. She’ll jump at any opportunity to talk about Notre Dame football and prides herself on being the team’s pop culture encyclopedia.

We are always looking for elite marketers
to join the Right Source team.

See Career Options